The Art & Science of Staying in Business

By setting out to address eczema, Shea Radiance CEO Funlayo Alabi has improved the lives of more than her customer base.

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By: TOM BRANNA

Editor

How it all began: My husband and I started making shea butter-based body care products in our kitchen to solve our family’s dry skin problems. I started selling our products at local farmer’s markets on the weekends while I worked full time as a software developer in Washington DC. The farmer’s markets helped us build a following and the confidence to approach our neighborhood natural food store, Roots Market and ultimately, Whole Foods Market. Our quest to find a consistent source of quality sh...

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